When Americans picture a Mahjong stronghold, the image is usually Chinatown, a Brooklyn loft, or a beach club in Boca. Probably not Lafayette, Louisiana.
But a new analysis of nearly 1.8 million active U.S. players on Mahjong 4 Friends, one of the country's largest online Mahjong platforms, finds Lafayette has the highest concentration of Mahjong players per resident of any U.S. city. The Cajun-country town outpaces every other American city, sitting alongside Charleston, Atlanta, Raleigh, Athens, Birmingham, Lexington, Nashville, Little Rock, Jackson, and a long list of other Southern and lower-Midwest cities that together form a clear regional pattern in where Americans play Mahjong, running from the Carolinas through the Gulf and up to the Ohio River.
Mahjong, from American Mah Jongg to Chinese Mahjong, appears to be having a cultural moment more broadly, with Mahjong cafés, podcasts, and social clubs spreading across the country. Active U.S. play has surged: the most recent quarter is more than three times the long-run quarterly average, a 230 percent jump visible across online Mahjong platforms like Mahjong 4 Friends. The geography of that surge doesn't follow the usual map of American cultural trends. The cities driving Mahjong's growth aren't the ones where new American hobbies typically take root.